New research shows that 2.5 million Brits will go vegan this year and more than one in five will ditch meat by 2020.
The vegan population in the United Kingdom will increase by 327 percent in 2019, according to data collected by personal finance website finder.com. The report is based on a survey of 2,000 UK residents that represent the average population in terms of age, gender, and region. The survey found that 2.2 million Brits plan to follow a plant-based diet in 2019, the most popular of the three diet trends (vegan, vegetarian, and pescatarian) that pathfinder.com observed. While the poll found that a plant-based diet is more expensive than the others, the difference amounted to only an extra £2 ($2.62) per week. The new predictions build on an already booming vegan population in the UK. In 2016, The Vegan Society found that only one percent of Brits (542,000) identified as vegan—a number that then represented a 360-percent increase since 2006. Last year, consumer research company Compare the Market Ltd. found that the UK vegan population had grown by 600 percent to represent seven percent of the country’s total population.