No wonder Canada’s flag has a giant leaf in the middle of it—Canadians are eating vegan like there’s no tomorrow (and giving themselves and animals a lot more tomorrows in the process).
Vegan eating is spreading like wildflowers across the second-largest country in the world. According to new research by Mintel, more than half of Canadians report that they regularly eat meat alternatives, and 18 percent say that they enjoy those foods at least a few times a week. Google Canada reports that interest in animal-free food has never been higher and that veganism was a top-searched trend last year. And chefs across the country say that plant-centric eating continues to be a top food trend in 2018.
Led by the likes of Canadian vegetarians and vegans including Pamela Anderson, Bryan Adams, Alanis Morissette, Shania Twain, James Cameron, Ellen Page, and Drake, a growing number of people in the country, especially those under 35, are seeking cruelty-free food out of concern for animals, the environment, and their health.
Canada’s new proposed dietary guidelines tout plant-based foods as more eco-friendly. And as people search for information, they’re learning that if they’re serious about protecting the environment, the most important thing that they can do is to stop eating meat, eggs, and dairy “products.”The proposed guidelines recommend a “[r]egular intake of vegetables, fruit, whole grains, and protein-rich foods—especially plant-based sources of protein” and urge people to consume less meat and saturated fat derived from animal sources. More than a fifth of residents now agree that eating plant-based mock meats is healthier than consuming animal flesh.