In an admirable bid to become more ‘sustainable’ and ‘planet-friendly’, flat-pack furniture leaders IKEA are opting for a completely meat-free Christmas menu, for the first time ever.
Whist they will be offering two vegetarian dishes featuring cheese, which sadly brings their credentials down a notch, they are adding a tasty new vegan main – a root vegetable tarte tatin, as well as vegan-friendly mince pies.
The tart tatin will be priced at £3.95 and made from fluffy puff pastry, topped with thyme and glazed root vegetables. It will also come with ‘veg aplenty’, including onions and Brussels sprouts.
The Swedish company said in a statement: “As part of our commitment to supporting our customers to live healthier and more sustainable lives, we have decided to launch our first-ever ‘Meat-Free Christmas’ in our restaurants.
“We know that Christmas dinners are an important part of the festive season, and we really want to encourage our customers to try something new this year.
“Both our meat-free dishes are packed full of flavour, to showcase how more sustainable options can be just as tasty.”
The innovative festive menu marks yet another achievement towards IKEA being more sustainable, whose restaurant menus are now 50 per cent vegan or vegetarian.
As time goes on, we can hope that the furniture giant will feature more vegan, and less meat and vegetarian options, and that more supermarkets offering food will follow in their footsteps.