In a bid to provide more sustainable and ‘healthier’ options to customers, flat-pack furniture giant IKEA is launching a vegan ice-cream, as well as plant-based caviar and a veggie hot dog. They have also pledged to remove single-use plastic from stores by 2020.
Flat-pack furniture giant IKEA are on a mission to provide a more sustainable option for all shoppers and to demonstrate their dedication to providing health-promoting products.
The company is currently working on creating a 100% plant-based soft ice-cream for their Bistro range in stores, alongside the much-anticipated veggie hot dog.
The creamy vegan dessert is set to be released by summer 2018, and a fruit-based version is currently being tested in Portugal.
Gerry Dufresne, Range Manager at IKEA Food Services said: “We’re working closely with different suppliers to find the right taste and texture and are currently exploring three different alternatives, either based on oats, soy or fruits”
The company is now also selling vegan caviar, named “Sjörapport” or “Seaweed Pearls.” The caviar itself is derived from kelp seaweed, which has been “harvested from the seabed, then ingeniously made into shimmering pearls with a fresh taste of sea and saltiness.”
But how does it taste we hear you ask? According to Kevin Pang from The Takeout, the seaweed pearls don’t taste exactly like traditional caviar, but are deliciously salty and perfect for those who enjoy the taste of seaweed.
According to Pang: “When you taste IKEA’s seaweed pearls in isolation, there’s no burst of the bubble – the texture is more apparent when bitten through, a light crunch against the molars. There is a sweetness of the saltwater sea that stands on its own.”