A highly-anticipated vegan documentary will be shown at a trio of screenings starting this month.
The End Of Meat, by German filmmaker Marc Pierschel, considers the idea of a post-meat world, featuring the stories of rescued farmed animals, exploring the increasingly innovative plant-food world, and sharing opinions from vegan experts.
Speaking about the film, which was crowdfunded via two Indiegogo campaigns, the production team said: "The End of Meat reveals the hidden impact of meat consumption. It explores the opportunities and benefits of a shift to a more compassionate diet; and raises critical questions about the future role of animals in our society."
According to the film's production team: "In Germany, home of bratwurst and schnitzel, meat is an integral part of the diet. That is, until a few years ago, when perceptions somewhat evolved.
"Health concerns and meat scandals led to a public debate about the ethical implications of meat consumption and the rise of plant-based diets.
"Meat producers launched their own vegan products; 100 percent vegan supermarkets opened; and almost every food manufacturer was adding and labeling vegan options. Is this the beginning of the end of meat? Are we approaching a turning point in the human-animal relationship?