With inflation pushing up meat and dairy prices, and Veganuary well on its way, there’s no better time to try vegan.
A healthy, well-balanced vegan diet would contain a variety of grains, pulses, fruit and vegetables. But, for many including those new to veganism, meat and dairy alternatives also have their part to play, with many brands showing strong growth in the plant-based food sector.
Cathedral City’s Plant-based Cheese is one example of a product which has proved popular among dairy alternatives, with sales remaining strong since its launch in September.
After making its debut at Tesco, the cheese alternative, which carries the society’s Vegan Trademark, has now launched at Sainsbury’s and Asda, and is also set to roll out at Morrisons, Ocado, and Amazon Fresh by the end of the month. The cheddar alternative is available in block, grated, and sliced versions.
It is predicted that, globally, the vegan cheese market is set to quadruple from its current $1.3billion worth to $5billion by 2033.
And it’s not the only vegan substitute hitting the spot.
One Planet Pizza, the UK’s first vegan pizza brand which is also Vegan Trademark certified, is ramping up production as it launches into 400 Asda stores with its Spicy Peppernomi bestseller.
The nationwide launch follows a successful trial run throughout 2022 in limited Asda stores. One Planet’s bestseller will now launch into the frozen plant-based space, providing hot competition for global brands like Chicago Town and Goodfellas.
Pizza remains the best-seller in the supermarket frozen aisle, attracting over 400,000 more shoppers since 2020, with a value growth of over 13.5% from 2019. The global frozen food market is predicted to grow at a rate of over 11% by 2024.
Co-Founder of One Planet Pizza, Mike Hill, says: “Post-pandemic, consumers are now pushing brands further and demanding products that are both healthier and more sustainable, without compromising on taste and price. That’s the kind of challenge we like at One Planet Pizza, and we think our pizzas deliver on all of these! It looks like Asda believe this too and we can’t wait for their customers to try the future of pizza right across the UK.”
vegansociety.com
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