Interview with vegan author and activist Matthew Prescott
We interviewed Vegan author and activist Matthew Prescott to talk about his new book that hits shelves on March 20. The book is titled Food Is the Solution: What to Eat to Save the World and is a beautifully-designed resource and recipe collection that will inspire even the most ardent carnivore to put more plants on their plates. The book features infographics, investigative reporting, environmental photography and over 80 mouthwatering recipes to prove that the #1 thing we can all do if we want to save the planet is eat more vegan food.
And Prescott has assembled an incredible array of voices for the book. Academy Award-winning director James Cameron (Titanic, Avatar, Terminator, etc.) wrote the foreword. And it includes original essays by actor Jesse Eisenberg, celebrity chef Jose Andres, vegan racecar driver Leilani Munter, NRDC president Rhea Suh, Greenpeace executive director Annie Leonard, and many others.
The book also includes endorsements from a range of individuals—vegan and non-vegan alike—including: Paul McCartney, Wolfgang Puck, Alice Waters, Dr. Oz, Pamela Anderson, Moby, Tea Leoni, Mayim Bialik, Emeril Lagasse, and the heads of virtually every major environmental group on the planet.
We spoke to the author in advance of the book’s release. We interviewed him for a short time and here’s what he had to say. Enjoy!
TVV: This book is so food forward. Do you classify it as a cookbook?
Prescott: The book was produced and is being sold as a cookbook. But it’s also so much more. I wanted to incorporate a lot of design elements—like environmental photography and infographics—to really capture the reader’s attention and show, graphically, how meat heavy diets are destroying the Earth and how plant-based eating is the best thing we can do combat climate change and other eco-problems.
TVV: Why the environmental angle?
Prescott: For so long, countless people who consider themselves environmentalists have decried fracking, coal, Big Oil, deforestation and many other pressing problems…without looking closely at what’s on their plates. This book is a way to show that the path toward a cleaner planet starts at breakfast. I’ve been so glad to hear from countless people that they’re buying it to give to their eco-minded friends and relatives who’ve yet to connect the dots to their own food choices.
TVV: Increasingly, it does seem like more and more people are realizing that.
Prescott: Definitely. I was encouraged that the presidents and executive directors of so many major, mainstream environmental groups contributed endorsements and essays to the book. It really shows how there’s a sea change happening among environmentalists when it comes to realizing that we just simply have to eat less meat and more plants if we are to save the Earth.
TVV: What’s your favorite recipe from the book?
Prescott: That’s a tough one! I’m pretty partial to the Smoky Seitan Kebabs. Though there are so many easy, vegan, eco-friendly recipes in there it’s tough to pick just one!
TVV: And what’s one thing you’d like to leave our audience with?
Prescott: If you follow The Vegan Vibe, I’m sure you already understand how what we eat impacts the planet at least to a degree. Let this book be a resource to help you hone your arguments, or a gift for people who don’t quite get it yet. The book was produced in a way that I hope will appeal to everyone—regardless how they currently eat—and inspire change.
Prescott is a great individual who spreads The Vegan Vibe through his own unique way. We wish Prescott much success with the release of this amazing book!