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Lidl Is Now Selling 5kg Boxes Of Wonky Veg For Just £1.50

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Lidl is following in Asda and Morrisons’ footsteps by selling slightly damaged fruit and veg at a discount.

The supermarket will now sell 5kg boxes of imperfect fruit and vegetables for £1.50 across 122 of its UK stores in a food waste reduction initiative.

Boxes will be sold from 8am to 10am this week, as part of the It’s Too Good to Waste trial.

Anything unsold will go straight to charity.

If the trial is successful, Lidl will consider rolling out the wonky fruit and veg box to all of its stores, which could save an estimated 10,000 tonnes of waste per year.

The store has already pledged to cut food waste per store by 25% by 2020, and their recently released figures show that average food waste per store has already fallen by 13.3%.

Christian Hartnagel, chief executive of Lidl UK, said: ‘Proportionately, we sell the most fruit & veg in the sector, but we know from our data that fresh produce is one of the biggest contributors to food waste in stores.’

Of course, Lidl isn’t the first store to launch the discount initiative – it’s following in the footsteps of Asda and Morrisons, which have launched similar products – though these supermarkets’ wonky veg boxes are double the price of Lidl’s at £3.50 and £3.

 

Via metro.co.uk

2 comments

  • Aswin, The Vegan Vibe Team: August 06, 2018

    Hi Gracie, unfortunately I don’t have such kind of list. I did try to search for one at Lidl’s website, but I couldn’t find it… The initiative is only for UK stores, so I would recommend to ask your nearest Lidl store if they also participate!

    Sending good vibes,

    Aswin
    Cofounder of The Vegan Vibe

  • Gracie : August 06, 2018

    Hi :) do you have a list of stores this is at or do you know where I could find one?
    Thanks

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