Lidl is following in Asda and Morrisons’ footsteps by selling slightly damaged fruit and veg at a discount.
The supermarket will now sell 5kg boxes of imperfect fruit and vegetables for £1.50 across 122 of its UK stores in a food waste reduction initiative.
Boxes will be sold from 8am to 10am this week, as part of the It’s Too Good to Waste trial.
Anything unsold will go straight to charity.
If the trial is successful, Lidl will consider rolling out the wonky fruit and veg box to all of its stores, which could save an estimated 10,000 tonnes of waste per year.
The store has already pledged to cut food waste per store by 25% by 2020, and their recently released figures show that average food waste per store has already fallen by 13.3%.